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National Apprenticeship Week 2012 - Thank You!

National Apprenticeship Week 2012 has been our most successful ever, thanks to an unprecedented level of support from our partners and customers.

Every year the Week, which is designed to celebrate Apprenticeships and their positive impact, increases in popularity. This year was no exception with more than 800 events and activities on offer across England from 6-10 February – a new record - and an impressive increase of 300 on last year. A huge amount of positive media interest was generated, with National Apprenticeship Week 2012, one of the UK’s top 10 discussed Twitter topics.

Simon Waugh, Chief Executive of NAS, said: “National Apprenticeship Week is a time to celebrate the countless achievements of apprentices and employers, and to call on more organisations and individuals to get involved.

“We are delighted that so many individuals and organisations supported our campaign and would like to say a huge thank you to everyone for all their help and support in making National Apprenticeship Week 2012 such a phenomenal success.”

The Week got off to a fantastic start with an online good luck message from the Deputy Prime Minister Nick Clegg and a day of radio interviews supported by Skills Minister John Hayes and Apprenticeship employers Starbucks, The Co-operative Group, MBDA and FCO. This was followed by the Prime Minister David Cameron announcing more Higher Apprenticeships and the official launch of an incentive of £1,500 for small firms who hire their first young apprentices (which will be known as AGE 16 to 24). During the Week our new marketing campaign, a ‘new era for Apprenticeships’ was launched at a parliamentary reception and its six stars were revealed – all past and current apprentices from Incommunities, Bluefin, Jelson Homes, SEC Recruitment, Bentley and BT.

Thanks to the support of all our partners and customers National Apprenticeship Week 2012 has so far achieved:

  • More than 800 pieces of media coverage to date (and continually rising).
  • 210,350 visits to the aprrenticeships.org.uk website over the Week: (up from 174,901 in 2011).
  • 159,700 visitors to the website over the Week (up from 154,903 in 2011).
  • Facebook views during Apprenticeship Week = 33,956 (up from 16,924 in 2011).
  • Twitter total followers after the Week = 9,004 (increase from 3,221 in 2011).
  • More than 100 “I’m with Apprenticeships because” quotes from employers and apprentices were received, the majority of which are now being showcased on our website here and here.
  • More than 70 employer and apprentice case studies were received, (which due to the high volume, will be showcased on our website on a rotational basis over the coming weeks).

Thank you to everyone who supported National Apprenticeship Week 2012. We hope you enjoyed being part of the campaign and will be keen to support us again next year, when the Week is scheduled to take place from 11-15 March 2013.

Source - http://www.apprenticeships.org.uk/News-Media/Latest-News/Article119.aspx

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